We Fashion

WE Fashion is a Dutch fashion chain that targets contemporary, self-aware consumers. With a focus on 'casually stylish' clothing, the brand offers stylish and versatile collections for men, women, and children. WE Fashion operates in eight European countries, including the Netherlands, Belgium, Germany, France, Luxembourg, Austria, and Switzerland, with approximately 250 stores and around 3,000 employees. Sustainability and Circular Fashion. WE Fashion is committed to sustainability by embracing circular fashion. In collaboration with the Salvation Army, it offers customers the opportunity to donate party clothing, which is then sold at a social price in second-hand stores. Additionally, the brand has developed new yarns made from recycled cotton, resulting in a production process that uses 92% less water, 12% less chemicals, and 8% less energy than traditional methods. To respond to changing consumer behavior, WE Fashion has invested in digital innovation. In 2015, €15 million was invested in improving online presence and creating omnichannel experiences for customers. Loyalty Program: WE IS ME The loyalty program WE IS ME offers customers exclusive benefits, such as invitations to 'secret sales' and birthday discounts. Members also receive surprising perks at spontaneous moments, contributing to customer satisfaction and brand loyalty. WE Fashion believes in the power of sharing together and focuses on creating fashion that is stylish and accessible to a wide audience. With the slogan 'WE. Get Together', the brand emphasizes the importance of shared moments and combining contrasts in both products and campaigns.